*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --white:       #ffffff;
  --off-white:   #f7f6f4;
  --surface:     #f2f0ec;
  --light:       #eeece8;
  --muted:       #c8c4bc;
  --mid:         #8a857c;
  --ink:         #1a1714;
  --accent:      #b8a98c;
  --accent-dark: #8a7960;
  --serif:       'Cormorant Garamond', Georgia, serif;
  --sans:        'DM Sans', system-ui, sans-serif;
  --nav-h:       72px;
  --ease:        cubic-bezier(0.16, 1, 0.3, 1);
  --max-w:       1160px;
}

html { scroll-behavior: smooth; }
body {
  font-family: var(--sans);
  font-weight: 300;
  color: var(--ink);
  background: var(--white);
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}
a { color: inherit; text-decoration: none; }
ul { list-style: none; }
img { display: block; max-width: 100%; }

/* ═══════════════════════════════════════════════════════════════
   NAVBAR
═══════════════════════════════════════════════════════════════ */
#navbar {
  position: fixed;
  top: 0; left: 0; right: 0;
  height: var(--nav-h);
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 0 5vw;
  z-index: 100;
  transition: background .5s var(--ease), backdrop-filter .5s var(--ease), box-shadow .5s var(--ease);
}
#navbar.scrolled {
  background: rgba(255,255,255,.93);
  backdrop-filter: blur(18px);
  box-shadow: 0 1px 0 rgba(0,0,0,.06);
}
.nav-logo {
  font-family: var(--serif);
  font-weight: 400;
  font-size: 1.25rem;
  letter-spacing: .02em;
}
.nav-logo span { color: var(--accent-dark); }
.nav-links { display: flex; gap: 2.5rem; align-items: center; }
.nav-links a {
  font-size: .78rem;
  font-weight: 400;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--mid);
  position: relative;
  transition: color .3s;
}
.nav-links a::after {
  content: '';
  position: absolute;
  bottom: -3px; left: 0;
  width: 0; height: 1px;
  background: var(--accent-dark);
  transition: width .4s var(--ease);
}
.nav-links a:hover,
.nav-links a.active { color: var(--ink); }
.nav-links a:hover::after,
.nav-links a.active::after { width: 100%; }
.nav-cta {
  color: var(--ink) !important;
  border: 1px solid var(--muted);
  padding: .48rem 1.4rem;
  border-radius: 2px;
  transition: background .3s, border-color .3s !important;
}
.nav-cta:hover { background: var(--ink) !important; color: var(--white) !important; border-color: var(--ink) !important; }
.nav-cta::after { display: none !important; }
.nav-toggle { display: none; flex-direction: column; gap: 5px; cursor: pointer; background: none; border: none; padding: 4px; }
.nav-toggle span { display: block; width: 22px; height: 1.5px; background: var(--ink); }

/* ═══════════════════════════════════════════════════════════════
   HERO
═══════════════════════════════════════════════════════════════ */
#hero {
  padding-top: var(--nav-h);
  min-height: 92vh;
  background: var(--off-white);
  display: flex;
  align-items: center;
  position: relative;
  overflow: hidden;
}

/* dot-grid texture */
#hero::before {
  content: '';
  position: absolute;
  inset: 0;
  background-image: radial-gradient(circle, rgba(184,169,140,.22) 1px, transparent 1px);
  background-size: 36px 36px;
  pointer-events: none;
}

/* large serif watermark */
.hero-wm {
  position: absolute;
  right: -2vw;
  bottom: -0.1em;
  font-family: var(--serif);
  font-weight: 300;
  font-size: clamp(160px, 22vw, 320px);
  line-height: 1;
  color: rgba(184,169,140,.09);
  pointer-events: none;
  user-select: none;
  letter-spacing: -.04em;
}

/* left accent bar */
.hero-bar {
  position: absolute;
  left: 0; top: var(--nav-h); bottom: 0;
  width: 3px;
  background: var(--accent);
  transform: scaleY(0);
  transform-origin: bottom;
  animation: barGrow .9s var(--ease) .15s forwards;
}

.hero-inner {
  position: relative;
  z-index: 2;
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 6rem 5vw 7rem;
  width: 100%;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 5rem;
  align-items: center;
}

.hero-left {}

.hero-eyebrow {
  font-size: .7rem;
  letter-spacing: .24em;
  text-transform: uppercase;
  color: var(--accent-dark);
  margin-bottom: 1.8rem;
  display: flex;
  align-items: center;
  gap: .8rem;
  opacity: 0;
  animation: fadeUp .7s var(--ease) .25s forwards;
}
.hero-eyebrow::before {
  content: '';
  display: block;
  width: 24px; height: 1px;
  background: var(--accent);
}

.hero-h1 {
  font-family: var(--serif);
  font-weight: 300;
  font-size: clamp(3rem, 5.5vw, 5rem);
  line-height: 1.07;
  letter-spacing: -.015em;
  color: var(--ink);
  margin-bottom: 1.8rem;
  opacity: 0;
  animation: fadeUp .9s var(--ease) .4s forwards;
}
.hero-h1 em { font-style: italic; color: var(--accent-dark); }

.hero-sub {
  font-size: 1.05rem;
  font-weight: 300;
  line-height: 1.75;
  color: var(--mid);
  max-width: 460px;
  margin-bottom: 3rem;
  opacity: 0;
  animation: fadeUp .9s var(--ease) .58s forwards;
}

.hero-actions {
  display: flex;
  align-items: center;
  gap: 1.4rem;
  flex-wrap: wrap;
  opacity: 0;
  animation: fadeUp .8s var(--ease) .72s forwards;
}

/* right side — floating proof cards */
.hero-right {
  display: flex;
  flex-direction: column;
  gap: 1.2rem;
  opacity: 0;
  animation: fadeUp .9s var(--ease) .65s forwards;
}

.proof-card {
  background: var(--white);
  border: 1px solid var(--light);
  border-radius: 3px;
  padding: 1.6rem 1.8rem;
  display: flex;
  align-items: flex-start;
  gap: 1.4rem;
  transition: border-color .35s, box-shadow .35s;
}
.proof-card:hover {
  border-color: var(--accent);
  box-shadow: 0 8px 32px rgba(0,0,0,.06);
}
.proof-icon {
  flex-shrink: 0;
  width: 40px; height: 40px;
  border: 1px solid var(--light);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
}
.proof-icon svg { width: 18px; height: 18px; }
.proof-card-val {
  font-family: var(--serif);
  font-size: 1.8rem;
  font-weight: 300;
  color: var(--ink);
  line-height: 1;
  margin-bottom: .25rem;
}
.proof-card-label { font-size: .8rem; color: var(--mid); line-height: 1.45; }
.proof-card-sub { font-size: .72rem; color: var(--muted); margin-top: .2rem; }

/* ═══════════════════════════════════════════════════════════════
   BUTTONS
═══════════════════════════════════════════════════════════════ */
.btn-primary {
  display: inline-flex;
  align-items: center;
  gap: .9rem;
  background: var(--ink);
  color: var(--white);
  font-size: .76rem;
  letter-spacing: .14em;
  text-transform: uppercase;
  padding: 1rem 2.2rem;
  border-radius: 2px;
  transition: background .3s, gap .3s;
  white-space: nowrap;
}
.btn-primary:hover { background: var(--accent-dark); gap: 1.3rem; }
.btn-arrow {
  display: inline-block;
  width: 16px; height: 1px;
  background: currentColor;
  position: relative;
}
.btn-arrow::after {
  content: '';
  position: absolute;
  right: 0; top: -3px;
  width: 6px; height: 6px;
  border-top: 1px solid currentColor;
  border-right: 1px solid currentColor;
  transform: rotate(45deg);
}
.btn-ghost {
  display: inline-flex;
  align-items: center;
  font-size: .76rem;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--mid);
  gap: .5rem;
  transition: color .3s;
}
.btn-ghost:hover { color: var(--ink); }
.btn-ghost::after { content: '↓'; font-size: 1rem; }

/* ═══════════════════════════════════════════════════════════════
   SHARED UTILITIES
═══════════════════════════════════════════════════════════════ */
.section-label {
  font-size: .68rem;
  letter-spacing: .24em;
  text-transform: uppercase;
  color: var(--accent-dark);
  margin-bottom: 1rem;
  display: flex;
  align-items: center;
  gap: .7rem;
}
.section-label::before {
  content: '';
  display: block;
  width: 18px; height: 1px;
  background: var(--accent);
}
.section-title {
  font-family: var(--serif);
  font-weight: 300;
  font-size: clamp(2rem, 3.5vw, 3rem);
  line-height: 1.15;
  color: var(--ink);
}
.section-title em { font-style: italic; color: var(--accent-dark); }

.reveal {
  opacity: 0;
  transform: translateY(26px);
  transition: opacity .8s var(--ease), transform .8s var(--ease);
}
.reveal.visible { opacity: 1; transform: none; }
.d1 { transition-delay: .1s; }
.d2 { transition-delay: .2s; }
.d3 { transition-delay: .3s; }
.d4 { transition-delay: .4s; }

/* section container */
.s-wrap {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 5vw;
}

/* ═══════════════════════════════════════════════════════════════
   WHAT WE FIX — PAIN POINTS
═══════════════════════════════════════════════════════════════ */
#pain {
  padding: 8rem 0;
  background: var(--white);
}

.pain-grid {
  display: grid;
  grid-template-columns: 1fr 1.8fr;
  gap: 7rem;
  align-items: start;
  margin-top: 4.5rem;
}

.pain-left {}

.pain-intro {
  font-size: .95rem;
  line-height: 1.78;
  color: var(--mid);
  margin-top: 1.2rem;
  max-width: 320px;
}

.pain-right {}

.pain-items {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  border-top: 1px solid var(--light);
  border-left: 1px solid var(--light);
}

.pain-item {
  padding: 2.4rem 2.2rem;
  border-right: 1px solid var(--light);
  border-bottom: 1px solid var(--light);
  position: relative;
  transition: background .35s;
}
.pain-item:hover { background: var(--off-white); }

.pain-item-icon {
  width: 32px; height: 32px;
  margin-bottom: 1.2rem;
  opacity: .45;
}

.pain-problem {
  font-family: var(--serif);
  font-size: 1.1rem;
  font-weight: 400;
  color: var(--ink);
  margin-bottom: .5rem;
  line-height: 1.3;
}

.pain-fix {
  font-size: .82rem;
  line-height: 1.68;
  color: var(--mid);
}

.pain-fix strong {
  color: var(--accent-dark);
  font-weight: 400;
}

/* ═══════════════════════════════════════════════════════════════
   SERVICES — DETAILED OFFERINGS
═══════════════════════════════════════════════════════════════ */
#services {
  padding: 8rem 0;
  background: var(--off-white);
  position: relative;
  overflow: hidden;
}

#services::before {
  content: '';
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(184,169,140,.055) 1px, transparent 1px),
    linear-gradient(90deg, rgba(184,169,140,.055) 1px, transparent 1px);
  background-size: 80px 80px;
  pointer-events: none;
}

.services-hd {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 3rem;
  margin-bottom: 5rem;
  flex-wrap: wrap;
  position: relative;
  z-index: 1;
}
.services-hd-right {
  max-width: 380px;
  font-size: .9rem;
  line-height: 1.75;
  color: var(--mid);
}

/* Service accordion-style rows */
.service-rows {
  display: flex;
  flex-direction: column;
  gap: 0;
  position: relative;
  z-index: 1;
}

.service-row {
  border-top: 1px solid var(--muted);
  display: grid;
  grid-template-columns: 1.8rem 1fr auto;
  gap: 2rem 3rem;
  padding: 3rem 0;
  align-items: start;
  cursor: default;
  transition: background .3s;
}
.service-row:last-child { border-bottom: 1px solid var(--muted); }

.srv-num {
  font-family: var(--serif);
  font-size: .95rem;
  color: var(--muted);
  padding-top: .3rem;
  line-height: 1;
}

.srv-main {}

.srv-top {
  display: flex;
  align-items: baseline;
  gap: 1.2rem;
  margin-bottom: 1rem;
  flex-wrap: wrap;
}

.srv-title {
  font-family: var(--serif);
  font-size: 1.65rem;
  font-weight: 400;
  color: var(--ink);
  line-height: 1.15;
}

.srv-tag {
  font-size: .62rem;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--accent);
  border: 1px solid var(--accent);
  padding: .22rem .7rem;
  border-radius: 1px;
  flex-shrink: 0;
}

.srv-desc {
  font-size: .9rem;
  line-height: 1.75;
  color: var(--mid);
  max-width: 540px;
  margin-bottom: 1.6rem;
}

.srv-deliverables {
  display: flex;
  flex-wrap: wrap;
  gap: .5rem;
}

.srv-del {
  font-size: .74rem;
  letter-spacing: .06em;
  color: var(--mid);
  background: var(--white);
  border: 1px solid var(--light);
  padding: .32rem .9rem;
  border-radius: 20px;
  transition: border-color .3s, color .3s;
}
.srv-del:hover { border-color: var(--accent); color: var(--accent-dark); }

.srv-outcome {
  flex-shrink: 0;
  min-width: 180px;
  background: var(--white);
  border: 1px solid var(--light);
  border-radius: 2px;
  padding: 1.6rem 1.4rem;
  text-align: center;
  transition: border-color .35s, box-shadow .35s;
  align-self: center;
}
.service-row:hover .srv-outcome {
  border-color: var(--accent);
  box-shadow: 0 6px 24px rgba(0,0,0,.05);
}

.srv-outcome-val {
  font-family: var(--serif);
  font-size: 2.2rem;
  font-weight: 300;
  color: var(--ink);
  line-height: 1;
  margin-bottom: .4rem;
}
.srv-outcome-label {
  font-size: .72rem;
  letter-spacing: .08em;
  text-transform: uppercase;
  color: var(--muted);
  line-height: 1.4;
}

/* ═══════════════════════════════════════════════════════════════
   CASE STUDIES
═══════════════════════════════════════════════════════════════ */
#cases {
  padding: 8rem 0;
  background: var(--white);
}

.cases-hd {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 3rem;
  margin-bottom: 5rem;
  flex-wrap: wrap;
}
.cases-hd-right {
  font-size: .9rem;
  line-height: 1.75;
  color: var(--mid);
  max-width: 340px;
}

.cases-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5px;
  background: var(--light);
  border: 1.5px solid var(--light);
  border-radius: 2px;
  overflow: hidden;
}

.case-card {
  background: var(--white);
  padding: 3.4rem 3rem;
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 1.4rem;
  transition: background .4s;
  overflow: hidden;
}

.case-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: var(--accent);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform .55s var(--ease);
}
.case-card:hover::before { transform: scaleX(1); }
.case-card:hover { background: var(--off-white); }

.case-client-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}

.case-client-type {
  font-size: .68rem;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: var(--accent-dark);
  display: flex;
  align-items: center;
  gap: .6rem;
}
.case-client-type::before {
  content: '';
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--accent);
  flex-shrink: 0;
}

.case-industry-tag {
  font-size: .62rem;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--muted);
  border: 1px solid var(--light);
  padding: .22rem .75rem;
  border-radius: 20px;
}

.case-problem-label {
  font-size: .65rem;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: .3rem;
}

.case-problem {
  font-family: var(--serif);
  font-size: 1.5rem;
  font-weight: 400;
  color: var(--ink);
  line-height: 1.22;
}

.case-divider {
  width: 100%;
  height: 1px;
  background: var(--light);
}

.case-solution-label {
  font-size: .65rem;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: .6rem;
}

.case-solution {
  font-size: .88rem;
  line-height: 1.72;
  color: var(--mid);
}

.case-bullets {
  display: flex;
  flex-direction: column;
  gap: .45rem;
}

.case-bullet {
  font-size: .82rem;
  color: var(--mid);
  display: flex;
  align-items: baseline;
  gap: .7rem;
  line-height: 1.5;
}
.case-bullet::before {
  content: '→';
  color: var(--accent);
  flex-shrink: 0;
  font-size: .85rem;
}

.case-outcome-box {
  background: var(--ink);
  border-radius: 2px;
  padding: 1.6rem 1.8rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
  flex-wrap: wrap;
  margin-top: auto;
}

.case-outcome-stat {}
.case-outcome-val {
  font-family: var(--serif);
  font-size: 2.4rem;
  font-weight: 300;
  color: var(--white);
  line-height: 1;
  margin-bottom: .25rem;
}
.case-outcome-desc {
  font-size: .78rem;
  color: rgba(255,255,255,.5);
  letter-spacing: .04em;
}

.case-outcome-quote {
  font-family: var(--serif);
  font-style: italic;
  font-size: .95rem;
  color: rgba(255,255,255,.45);
  line-height: 1.55;
  max-width: 200px;
  border-left: 1px solid rgba(255,255,255,.15);
  padding-left: 1.2rem;
}

/* ═══════════════════════════════════════════════════════════════
   SELECTED WORK / PORTFOLIO
═══════════════════════════════════════════════════════════════ */
#work {
  padding: 8rem 0;
  background: var(--ink);
  position: relative;
  overflow: hidden;
}

#work::before {
  content: '';
  position: absolute;
  inset: 0;
  background-image: radial-gradient(circle, rgba(184,169,140,.065) 1px, transparent 1px);
  background-size: 40px 40px;
  pointer-events: none;
}

.work-hd {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 3rem;
  margin-bottom: 5rem;
  flex-wrap: wrap;
  position: relative;
  z-index: 1;
}

#work .section-label { color: var(--accent); }
#work .section-label::before { background: var(--accent); }
#work .section-title { color: var(--white); }
#work .section-title em { color: var(--accent); }

.work-hd-right {
  max-width: 380px;
  font-size: .9rem;
  line-height: 1.75;
  color: rgba(255,255,255,.4);
}

.work-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: rgba(255,255,255,.07);
  border: 1px solid rgba(255,255,255,.07);
  border-radius: 3px;
  overflow: hidden;
  position: relative;
  z-index: 1;
}

.work-card {
  background: rgba(255,255,255,.03);
  padding: 2.8rem 2.4rem;
  display: flex;
  flex-direction: column;
  gap: 1.8rem;
  transition: background .4s;
  position: relative;
  overflow: hidden;
}

.work-card::after {
  content: '';
  position: absolute;
  bottom: 0; left: 0; right: 0;
  height: 2px;
  background: var(--accent);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform .55s var(--ease);
}
.work-card:hover { background: rgba(255,255,255,.06); }
.work-card:hover::after { transform: scaleX(1); }

.work-card-top {
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.work-type-tag {
  font-size: .62rem;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--accent);
  border: 1px solid rgba(184,169,140,.3);
  padding: .22rem .8rem;
  border-radius: 1px;
}

.work-visit-link {
  font-size: .7rem;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: rgba(255,255,255,.28);
  display: inline-flex;
  align-items: center;
  gap: .45rem;
  transition: color .3s;
}
.work-visit-link svg {
  width: 13px; height: 13px;
  transition: transform .35s var(--ease);
}
.work-visit-link:hover { color: var(--accent); }
.work-card:hover .work-visit-link svg { transform: translate(2px, -2px); }

.work-card-body { flex: 1; }

.work-name {
  font-family: var(--serif);
  font-size: 2rem;
  font-weight: 300;
  color: var(--white);
  line-height: 1.1;
  margin-bottom: .3rem;
}

.work-domain {
  font-size: .7rem;
  color: rgba(255,255,255,.22);
  letter-spacing: .06em;
  margin-bottom: 1.2rem;
}

.work-desc {
  font-size: .86rem;
  line-height: 1.75;
  color: rgba(255,255,255,.42);
}

.work-card-foot {
  display: flex;
  flex-wrap: wrap;
  gap: .4rem;
}

.work-tag {
  font-size: .66rem;
  letter-spacing: .08em;
  color: rgba(255,255,255,.28);
  background: rgba(255,255,255,.05);
  border: 1px solid rgba(255,255,255,.09);
  padding: .25rem .75rem;
  border-radius: 20px;
  transition: border-color .3s, color .3s;
}
.work-card:hover .work-tag { border-color: rgba(184,169,140,.25); color: rgba(255,255,255,.45); }

.work-footer-note {
  margin-top: 3.5rem;
  padding-top: 2rem;
  border-top: 1px solid rgba(255,255,255,.06);
  font-size: .76rem;
  font-style: italic;
  color: rgba(255,255,255,.2);
  letter-spacing: .04em;
  text-align: center;
  line-height: 1.65;
  position: relative;
  z-index: 1;
}

/* ═══════════════════════════════════════════════════════════════
   HOW WE WORK — compact process
═══════════════════════════════════════════════════════════════ */
#process {
  padding: 7rem 0;
  background: var(--surface);
}

.process-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  margin-top: 4.5rem;
  border-top: 1px solid var(--light);
}

.process-step {
  padding: 3rem 2rem 3rem 0;
  border-right: 1px solid var(--light);
  transition: background .3s;
}
.process-step:last-child { border-right: none; }
.process-step:not(:first-child) { padding-left: 2rem; }
.process-step:hover { background: rgba(184,169,140,.04); }

.ps-num {
  font-family: var(--serif);
  font-size: .85rem;
  color: var(--accent);
  margin-bottom: 1.5rem;
  display: flex;
  align-items: center;
  gap: .6rem;
}
.ps-num::after {
  content: '';
  display: block;
  flex: 1;
  height: 1px;
  background: var(--light);
}

.ps-title {
  font-family: var(--serif);
  font-size: 1.3rem;
  font-weight: 400;
  color: var(--ink);
  margin-bottom: .7rem;
}
.ps-text {
  font-size: .82rem;
  line-height: 1.7;
  color: var(--mid);
}

/* ═══════════════════════════════════════════════════════════════
   OBJECTION HANDLER / "IS THIS FOR YOU?"
═══════════════════════════════════════════════════════════════ */
#fit {
  padding: 8rem 0;
  background: var(--white);
}

.fit-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: var(--light);
  border: 1px solid var(--light);
  border-radius: 2px;
  overflow: hidden;
  margin-top: 4.5rem;
}

.fit-col {
  background: var(--white);
  padding: 3.5rem 3rem;
}

.fit-col-title {
  font-family: var(--serif);
  font-size: 1.3rem;
  font-weight: 400;
  color: var(--ink);
  margin-bottom: 2rem;
  padding-bottom: 1.2rem;
  border-bottom: 1px solid var(--light);
}

.fit-list {
  display: flex;
  flex-direction: column;
  gap: 1rem;
}

.fit-item {
  font-size: .88rem;
  line-height: 1.65;
  color: var(--mid);
  display: flex;
  align-items: baseline;
  gap: .9rem;
}

.fit-item-good::before { content: '✓'; color: var(--accent-dark); font-weight: 500; flex-shrink: 0; }
.fit-item-bad::before  { content: '×'; color: var(--muted); flex-shrink: 0; }

.fit-col-dark {
  background: var(--ink);
}
.fit-col-dark .fit-col-title { color: var(--white); border-color: rgba(255,255,255,.08); }
.fit-col-dark .fit-item { color: rgba(255,255,255,.5); }
.fit-col-dark .fit-item-good::before { color: var(--accent); }
.fit-col-dark .fit-item-bad::before  { color: rgba(255,255,255,.2); }

/* ═══════════════════════════════════════════════════════════════
   CTA
═══════════════════════════════════════════════════════════════ */
#cta {
  padding: 9rem 0;
  background: var(--ink);
  text-align: center;
  position: relative;
  overflow: hidden;
}

#cta::before {
  content: 'V';
  position: absolute;
  left: 50%;
  top: 50%;
  transform: translate(-50%, -50%);
  font-family: var(--serif);
  font-size: clamp(300px, 45vw, 700px);
  font-weight: 300;
  color: rgba(255,255,255,.025);
  line-height: 1;
  pointer-events: none;
  letter-spacing: -.06em;
}

.cta-inner {
  position: relative;
  z-index: 1;
  max-width: 700px;
  margin: 0 auto;
  padding: 0 5vw;
}

.cta-eyebrow {
  font-size: .68rem;
  letter-spacing: .24em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 1.5rem;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: .7rem;
}
.cta-eyebrow::before,
.cta-eyebrow::after {
  content: '';
  display: block;
  width: 20px; height: 1px;
  background: var(--accent);
}

.cta-h2 {
  font-family: var(--serif);
  font-weight: 300;
  font-size: clamp(2.4rem, 5vw, 4.2rem);
  line-height: 1.12;
  color: var(--white);
  margin-bottom: 1.4rem;
}
.cta-h2 em { font-style: italic; color: var(--accent); }

.cta-sub {
  font-size: .97rem;
  line-height: 1.72;
  color: rgba(255,255,255,.45);
  margin-bottom: 3.2rem;
}

.cta-actions {
  display: flex;
  gap: 1rem;
  justify-content: center;
  flex-wrap: wrap;
}

.btn-primary-light {
  display: inline-flex;
  align-items: center;
  gap: .9rem;
  background: var(--white);
  color: var(--ink);
  font-size: .76rem;
  letter-spacing: .14em;
  text-transform: uppercase;
  padding: 1.05rem 2.4rem;
  border-radius: 2px;
  transition: background .3s, gap .3s;
}
.btn-primary-light:hover { background: var(--accent); gap: 1.3rem; }

.btn-outline-light {
  display: inline-flex;
  align-items: center;
  gap: .9rem;
  background: transparent;
  color: rgba(255,255,255,.55);
  font-size: .76rem;
  letter-spacing: .14em;
  text-transform: uppercase;
  padding: 1rem 2.2rem;
  border-radius: 2px;
  border: 1px solid rgba(255,255,255,.18);
  transition: border-color .3s, color .3s;
}
.btn-outline-light:hover { border-color: rgba(255,255,255,.5); color: var(--white); }

.cta-reassurance {
  margin-top: 2.5rem;
  font-size: .78rem;
  color: rgba(255,255,255,.25);
  letter-spacing: .06em;
}

/* ═══════════════════════════════════════════════════════════════
   FOOTER
═══════════════════════════════════════════════════════════════ */
footer {
  background: var(--ink);
  border-top: 1px solid rgba(255,255,255,.06);
  padding: 4rem 5vw 2.5rem;
  color: rgba(255,255,255,.35);
}
.footer-top {
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  gap: 2rem;
  padding-bottom: 3rem;
  border-bottom: 1px solid rgba(255,255,255,.07);
  flex-wrap: wrap;
}
.footer-logo { font-family: var(--serif); font-weight: 400; font-size: 1.3rem; color: var(--white); }
.footer-logo span { color: var(--accent); }
.footer-tagline { font-size: .8rem; margin-top: .5rem; color: rgba(255,255,255,.28); letter-spacing: .05em; }
.footer-links { display: flex; gap: 4rem; flex-wrap: wrap; }
.footer-col-title { font-size: .65rem; letter-spacing: .18em; text-transform: uppercase; color: rgba(255,255,255,.4); margin-bottom: 1.2rem; }
.footer-col-links { display: flex; flex-direction: column; gap: .7rem; }
.footer-col-links a { font-size: .82rem; color: rgba(255,255,255,.3); transition: color .3s; }
.footer-col-links a:hover { color: var(--white); }
.footer-bottom { display: flex; justify-content: space-between; align-items: center; padding-top: 2rem; flex-wrap: wrap; gap: 1rem; }
.footer-copy { font-size: .74rem; }
.footer-bottom-links { display: flex; gap: 2rem; }
.footer-bottom-links a { font-size: .72rem; color: rgba(255,255,255,.22); transition: color .3s; }
.footer-bottom-links a:hover { color: rgba(255,255,255,.6); }

/* ═══════════════════════════════════════════════════════════════
   KEYFRAMES
═══════════════════════════════════════════════════════════════ */
@keyframes fadeUp {
  to { opacity: 1; transform: translateY(0); }
}
@keyframes barGrow {
  to { transform: scaleY(1); }
}

/* ═══════════════════════════════════════════════════════════════
   RESPONSIVE
═══════════════════════════════════════════════════════════════ */
@media (max-width: 1024px) {
  .hero-inner { grid-template-columns: 1fr; gap: 3.5rem; }
  .hero-right { flex-direction: row; flex-wrap: wrap; }
  .proof-card { flex: 1 1 280px; }

  .service-row { grid-template-columns: 1.8rem 1fr; }
  .srv-outcome { display: none; }

  .cases-grid { grid-template-columns: 1fr; }

  .work-grid { grid-template-columns: 1fr 1fr; }

  .process-grid { grid-template-columns: 1fr 1fr; }
  .process-step:nth-child(2) { border-right: none; }
  .process-step:nth-child(3) { border-top: 1px solid var(--light); border-right: 1px solid var(--light); padding-left: 0; }
  .process-step:nth-child(4) { border-top: 1px solid var(--light); }

  .fit-grid { grid-template-columns: 1fr; }
}

@media (max-width: 768px) {
  .nav-links { display: none; }
  .nav-toggle { display: flex; }
  .nav-links.open {
    display: flex;
    flex-direction: column;
    position: fixed;
    inset: var(--nav-h) 0 0 0;
    background: var(--white);
    padding: 3rem 5vw;
    gap: 2rem;
    z-index: 99;
  }
  .nav-links.open a { font-size: 1.1rem; }

  .pain-grid { grid-template-columns: 1fr; gap: 3rem; }
  .pain-items { grid-template-columns: 1fr; }
  .pain-intro { max-width: 100%; }

  .services-hd { flex-direction: column; align-items: flex-start; }
  .service-row { grid-template-columns: 1fr; gap: 1.2rem; }
  .srv-num { display: none; }

  .cases-hd { flex-direction: column; align-items: flex-start; }

  .work-hd { flex-direction: column; align-items: flex-start; }
  .work-grid { grid-template-columns: 1fr; }
  .work-card { padding: 2.4rem 2rem; }

  .process-grid { grid-template-columns: 1fr; }
  .process-step { border-right: none; border-bottom: 1px solid var(--light); padding-left: 0 !important; }
  .process-step:last-child { border-bottom: none; }

  .hero-right { display: none; }
  .hero-h1 { font-size: clamp(2.5rem, 9vw, 3.5rem); }
}

@media (max-width: 480px) {
  .cases-grid { gap: 1px; }
  .case-card { padding: 2.4rem 1.8rem; }
  .case-outcome-box { flex-direction: column; }
  .case-outcome-quote { border-left: none; padding-left: 0; border-top: 1px solid rgba(255,255,255,.1); padding-top: 1rem; }
  .cta-actions { flex-direction: column; align-items: center; }

  .work-card { padding: 2rem 1.5rem; }
  .work-name { font-size: 1.65rem; }
  .work-card-top { flex-wrap: wrap; gap: .7rem; }
  .work-footer-note { font-size: .72rem; }
}